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This website ncyconline.com states the following, "Add Me To Your Mailing List." We analyzed that the website also said " WELCOME TO THE NORTH CHANNEL YACHT CLUB." It also stated " Just Up the Channel A World Away. Members and guests may want to view our Club Culture. To see all that goes on at NCYC over a typical summer. Interested in finding out even more about our Island can visit About Us. And subsequent tabs to the left. Youll learn something of our history, Club amenities, events, dining options plus our genuinely congenial and highly-active culture. As well as the Work Hours." The header had Yacht Club as the highest ranking search term. It was followed by boating, Lake St. Clair, and Outdoor fun which isn't as ranked as highly as Yacht Club. The next words they used was Family. Dingy was also included but might not be seen by search crawlers.